This is the privacy policy of ‘VUQ FLOORS’ by VUQ LTD, Company number: 15771049 (hereinafter ‘VuqFloors‘ or ‘we/us‘).
This privacy policy is intended to inform you about the personal data VuqFloors collects through its websites, contact forms or data providers, to explain why we collect that data and how we process your data.
This privacy policy should be read together with the cookie policy of each respective website in the footer of the website.
1 WHEN DOES THIS PRIVACY POLICY APPLY?
This privacy policy applies to the processing of your personal data (e.g. in the context of its websites), unless a more specific privacy policy is available.
This privacy policy does not apply if no personal data are processed by VuqFloors. This is the case, for example, for certain applications used by VuqFloors that do not collect personal data (such as the Quick-Step RoomScan app).
2 WHO IS RESPONSIBLE FOR PROCESSING YOUR PERSONAL DATA?
The relevant entity of VuqFloors [1] that processes your personal data in the performance of its activities (for example, the entity with which you have entered into a contract, to which you have provided your personal data, whose website you visit, …) is responsible for processing your personal data. This means that VuqFloors determines the purposes and means for which your personal data will be processed.
VuqFloors has appointed a Data Protection Counsel who will be your point of contact for all questions related to the processing of your personal data. You can find the contact details of the Data Protection Counsel in section 13 of this privacy policy.
3 WHAT PERSONAL DATA DO WE PROCESS ABOUT YOU?
We collect your personal data in three ways:
3.1 INFORMATION PROVIDED BY YOU
Firstly, we receive your information when you share it with us. This is the case, for example, when you fill in a form on our website (e.g. a brochure form, contact form, floor comparison form) or at a trade fair; when you request to receive a brochure or a sample; when you ask for an appointment in one of our showrooms or with one of our dealers; when you enter a competition; when you sign up for our newsletter or a particular offer; etc.
In such cases, we usually receive information such as your name, e-mail address, telephone number, address details (street, number, postal code, city and country), date of birth, the date of your appointment and other personal and/or contact details.
We sometimes ask you for comments, suggestions or other information about our websites, our products or services or our businesses.
3.2 AUTOMATICALLY OBTAINED INFORMATION
When you browse our website or receive our newsletters, we receive data from cookie providers or social media by setting pixels (e.g. Facebook Pixel) about your activity on our website, such as the web pages you visit, the products you are interested in, whether you opened an e-mail or clicked on a link, etc. – We may combine the automatically obtained information with information provided by you to analyse your specific use of our website.
You can find more information on VuqFloors use of cookies in our cookie policy on each respective website in the footer of the website.
3.3 INFORMATION OBTAINED FROM THIRD PARTIES
Sometimes, we also receive your information from third parties, such as information from affiliates, dealers, suppliers, distributors, installers (e.g. through platforms such as the Quick-Step Connect web app), data brokers or from professional data providers (such as Bisnode, construction exhibitions, etc.).
In this case, we usually receive data such as your name, e-mail address, address details, phone number, information about your construction or renovation project, your order (of a sample) and/or your questions.
4 WHAT IS THE LEGAL BASIS FOR PROCESSING YOUR PERSONAL DATA?
In general, VuqFloors processes your personal data for various purposes, which are further explained below. Regarding the processing of your personal data, VuqFloors relies on:
- your consent: you can express your consent by, for example, ticking a box about it when you surf our site, or through any other positive action that requires your consent, for example by choosing to contact us via our contact form. In some cases (e.g. regarding personalised information), we will ask for your explicit consent. You have the right to withdraw your consent for the future at any time.
- the performance of a contract: if the collection of personal data is required for the performance of a contract with you or to take pre-contractual measures.
- a legal obligation: if processing is necessary to comply with a legal obligation to which VuqFloors is subject.
- -our legitimate interest: in some cases, the processing of your data may also be required to pursue a legitimate interest of VuqFloors. Where appropriate, we will consider whether or not your interests or fundamental rights and freedoms outweigh our legitimate interest.
5 FOR WHAT PURPOSES DO WE PROCESS YOUR PERSONAL DATA?
5.1 TO DELIVER THE PRODUCTS YOU ORDERED
This data is processed on the basis of your request for pre-contractual measures or on the basis of the performance of a contract to which you are a party or on the basis of VuqFloors legitimate interest in executing its agreement with its vendors (retailers and suppliers) and providing you with excellent customer services.
5.2 TO ANSWER YOUR QUESTIONS OR OTHER REQUESTS
To this end, we may process data such as your name, the name of your company, your e-mail address, your telephone number, your address, your birthday, information about your projects, your correspondence with the VuqFloors.
We process this data based on the legitimate interest of the VuqFloors to best answer your questions and requests and to communicate with you.
5.3 TO DIRECT MARKETING FROM THE VuqFloors
We process your personal data to keep you informed about new information, campaigns and promotions related to our brands, entities, services and products, activities or other promotional offers, to ask your opinion about our products and services, to hear your feedback, to manage your participation in our competitions. We may send you direct marketing via e-mail, text message, telephone, social media (including but not limited to Facebook, WhatsApp, LinkedIn), our websites and affiliated websites or SMS. To this end, we may process your personal data, such as your name, address, e-mail address, telephone number, preferred language and the project or region you are interested in.
We may send you direct marketing based on your consent when you sign up for our direct marketing through our website. In this case, you are free to choose to provide us with your personal data for direct marketing purposes. You have the right to withdraw your consent to the processing of your personal data for direct marketing purposes at any time (see point 10).
We send you direct marketing based on our legitimate interest to keep you informed about our products when you purchase our products. In each e-mail, you can unsubscribe if you no longer wish to receive such information. We send direct marketing via social media to individuals with similar profiles based on our legitimate interest to promote our products. You have the right to object to the processing of your personal data for direct marketing purposes at any time (see item 10).
Personalised direct marketing
We may also process your personal data to provide information regarding VuqFloors services and products or to send you personalised information or advertising. To this end, we process personal data such as your name, e-mail address, telephone number and address.
We may develop a profile based on your online behaviour or your purchasing behaviour. In this profile, we take into account your preferences and interests, for example with regard to the pages you visited, the links you clicked on, the products you viewed and the products you bought and other products that might interest you. We receive this information through cookies set on our website or through your previous purchase behaviour as reflected in your customer profile. Based on the information collected in the profile, we may send you information and advertising, information and advertising related to products that match your profile or that might interest you. Furthermore, we may use the services of third parties, such as Facebook, to identify target and “look-a-like” audiences to advertise our products to individuals with similar profiles. To this end, we may process your personal data, such as your name, phone number, address, e-mail address, date of birth, age, gender, your job, name of your company, your preferred language and specific products and services in which you have expressed an interest .
We may profile you and send you personalised direct marketing based on your consent when you accept cookies that collect this information. Please see our cookie policy for more information on cookies. You have the right to withdraw your consent to the processing of your personal data for direct marketing purposes at any time (see section 10).
You can find more information on VuqFloors use of cookies in our cookie policy on each respective website in the footer of the website.
5.4 TO ORGANISE COMPETITIONS AND KEEP YOU INFORMED OF THE RESULTS
To this end, we usually process personal data, such as your name, e-mail address or other contact details, financial data (such as the invoice of your purchase), photos, videos and other personal data relevant to determining the results of the competition.
We process your data as part of the organisation of the competition on the basis of your consent when you fill in the competition participation form. You have the right to withdraw your consent to the processing of your personal data at any time (see point 10).
5.5 TO SUPPORT YOU IN YOUR RENOVATION PROJECTS THROUGH OUR SUPPLIER PLATFORM
By offering our vendors these platforms, the VuqFloors processes your personal data. VuqFloors and its vendors thereof are jointly responsible for processing your personal data for this purpose. We recommend that you always consult your vendor’s privacy policy in this regard.
Sellers create a consumer project through the platform and provide your personal data regarding the consumer project to VuqFloors based on your consent. You have the right to withdraw your consent to the processing of your personal data for direct marketing purposes at any time (see point 10).
VuqFloors will process your personal data for its own purposes to provide you with samples at home if you have requested this (see purpose 5.1).
To this end, we may process personal data such as your name, the name of your company, your phone number, e-mail address, address, consumer project details and additional notes about the project.
The processing of your personal data by VuqFloors in the context of creating a consumer project via the web app is necessary to take pre-contractual measures at your request and is based on the legitimate interest of VuqFloors and its vendors to provide accurate information about the products to consumers. You have the right to object at any time to the processing of your personal data for visitor registration purposes (see item 10).
5.6 TO REGISTER VISITORS TO OUR BUILDINGS OR SHOWROOMS
To this end, we may process your personal data, such as your name, e-mail address or other contact details and the name of the VuqFloors employee you are visiting.
We process your data for visitor registration purposes based on our legitimate interest to keep our visitors safe, to know who visits our premises in case of emergency, to improve visitation and to keep track of how many people visit our premises and showrooms. You have the right to object at any time to the processing of your personal data for visitor registration purposes (see item 10).
5.7 TO ANALYSE DATA AND CREATE STATISTICS
To this end, we may process personal data, such as your name, e-mail address or other contact details or personal information.
Depending on the individual case, these data are processed based on the legitimate interest of VuqFloors to assess and improve our marketing campaigns, gain insight into our sales reports and visualise our e-commerce data.
The result of processing for statistical purposes is aggregated data. We do not use the aggregated or your personal data to support measures or decisions relating to you.
5.8 FOR THE TECHNICAL AND FUNCTIONAL MANAGEMENT OF OUR WEBSITES
To this end, we may process data such as your IP address, the pages you visit, the browser you use, the websites you have previously visited, geographical data such as your location, your preferred language and the time and duration of your visit.
The processing of this data is based on your unambiguous consent (obtained via our cookie banner) or on the legitimate interest of VuqFloors to provide a well-functioning and secure website and to offer pages with relevant content for you.
You can find more information on how we use cookies in our cookie policy on each respective website in the footer of the website.
6 WITH WHOM DO WE SHARE YOUR PERSONAL DATA?
In the cases below, we may share your personal data with third parties:
- VuqFloors sellers (showrooms), distributors, dealers, retailers and installers – for example, to ensure that they can contact you to arrange an appointment, about your consumer project, …. In most cases, these parties are separate controllers and we recommend that you consult their privacy policies.
- Processors acting on our behalf, e.g. marketing agencies, communications companies , web hosting companies, mailing providers, software providers, analytics providers, tracking companies (such as Lead Forensics),… VuqFloors enters into a processing agreement with the parties that have access to personal data for the provision of their services.
- The various business units of each VuqFloors entity, including our parent company Mohawk Industries Inc. and other VuqFloors affiliates, as defined in section 2 of this privacy policy.
- Business partners such as third parties with whom we run joint promotions or programmes.
- IT service providers providing technical support.
- Payment service providers.
- Lawyers and external advisers: in certain cases, VuqFloors may disclose your personal data to lawyers and external advisers if this is necessary to give us advice or defend our rights.
- Public authorities: in certain cases, VuqFloors may disclose your personal data to supervisory authorities or to police judicial or other authorities if we believe that we are required to do so under applicable laws or regulations or under any other lawful request or order.
- Social media: social media may have access to the information we collect using cookies and other technologies (possibly via plug-ins built into VuqFloors websites).
- Potential buyers of the company: in the unlikely event that all or part of our company is bought by a third party, your information will be passed on to the buyer.
7 DOES VuqFloors PROCESS YOUR DATA OUTSIDE THE EUROPEAN ECONOMIC AREA (‘EEA’)?
In this regard, VuqFloors is at least committed to ensuring that your data is adequately and appropriately protected, in particular by ensuring that we can rely on a decision recognising protection as appropriate under Article 45 AVG, by entering into standard contractual clauses under Article 46.2 AVG or through other appropriate security measures , as stipulated in Chapter V AVG.
In all cases, your personal data will only be transferred to third parties in non-EEA countries if required or permitted under applicable privacy laws and only if such recipient provides appropriate safeguards to ensure an adequate level of data protection.
If you have any questions or would like more information about the transfer of your personal data outside the EEA, please send a dated and signed request to VuqFloors Data Protection Counsel. You will find our contact details in point 13.
8 HOW ARE YOUR PERSONAL DATA PROTECTED?
VuqFloors has also undertaken to ensure that service providers processing personal data on behalf of VuqFloors also take adequate technical and organisational measures.
9 HOW LONG DO WE KEEP YOUR PERSONAL DATA?
If you have any questions or would like more information about the retention of your personal data, please send a dated and signed request to VuqFloors Data Protection Counsel. You can find the contact details in point 13.
10 WHAT ARE YOUR RIGHTS AND HOW CAN YOU EXERCISE THEM?
10.1 RIGHT OF ACCESS
10.2 RIGHT OF RECTIFICATION
10.3 RIGHT OF REMOVAL
In some exceptional cases, VuqFloors is not obliged to comply with your request to erase your personal data. Please refer to Article 17 of the AVG for more information.
10.4 RIGHT TO RESTRICTION OF PROCESSING
10.5 RIGHT TO DATA PORTABILITY
10.6 RIGHT TO OBJECT
10.7 RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES
10.8 RIGHT NOT TO BE SUBJECTED TO PROFILING
10.9 RIGHT TO WITHDRAW YOUR CONSENT AT ANY TIME
10.10 EXERCISING THE ABOVE RIGHTS
10.11 COMPETENT SUPERVISORY AUTHORITY
- 20 Wenlock Road, London, N1 7GU
- Email: contact@vuqfloors.com
11 WHAT ABOUT LINKS TO OTHER WEBSITES AND SOCIAL MEDIA?
11.1 SOCIAL MEDIA PAGES OF THE UNILIN GROUP
You can find more information on Unilin Group’s use of cookies in our cookie policy on each respective website in the footer of the website.
11.2 OPTIONS FOR SHARING ON SOCIAL MEDIA
You can find more information on VuqFloors Group’s use of cookies in our cookie policy on each respective website in the footer of the website.
12 HOW WILL YOU BE NOTIFIED OF CHANGES TO THIS PRIVACY POLICY?
13 WHO CAN YOU CONTACT TO EXERCISE YOUR RIGHTS?
If you have any further questions or complaints about the processing of your personal data, about the VuqFloors Group websites or about this privacy policy, you can always contact us:
- Via the contact form on our website;
- By e-mail to privacy@vuqfloors.com;
- By post to:
VuqFloors – Data Protection Counsel
20 Wenlock Road
London
N1 7GU
United Kingdom